EDITOR'S PICK

The BBL is dead, but we still aren’t free

There’s been a shift in the dominant beauty aesthetic. The exaggerated curves of the BBL era are fading. In their place: toned bodies, jawlines sharp enough to cut glass, buccal fat removals, and a surge in “old money” minimalism. Scroll through TikTok or the Instagram feeds of luxury influencers and you’ll see the same formula: […]

But the Turkish delight makeup trend is…beautiful? 

The Turkish Delight makeup trend exploded across TikTok, with beauty influencers meticulously breaking down its signature look: soft, blurred lips in berry shades, earth-toned lids, a delicate eyeliner flick, and a naturally flushed complexion. The reference was unmistakable, Türkan Şoray, Yeşilçam-era Turkish cinema, and the understated glamour of a past era. It was a romanticised […]

SimiHaze Beauty: Building innovation from necessity

Simi and Haze Khadra, the Palestinian DJ duo, have been making waves in the fashion and beauty world for years. Known for their performances in some of the biggest venues in the world, the sisters have also become iconic for their eye stickers—a signature look that became a fast trend. This moment of light bulb […]