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Fashion, Basketball
Fear of God x NBA collab brings effortless style to basketball fashion
Text Marne
Basketball merch just got a Fear of God-style upgrade. Jerry Lorenzo’s brand has locked in a multi-year partnership with the NBA and WNBA, pushing fan merch into new territory—one where oversized jerseys and flashy logos take a backseat to clean lines, muted tones, and an overall effortless aesthetic.
“The game of basketball has always served as a well of inspiration for Fear of God,” says Lorenzo. “Sport shapes and informs the emotion, point of view, and the very fabric of what we do and who we are as a brand.” And he means it. For Lorenzo, basketball is personal. With a son and twin daughters deep in the world of youth travel and AAU hoops, the sport is part of his everyday life. That connection fuels the Fear of God ESSENTIALS for NBA collection, a line that strips away the usual in-your-face graphics and leans into something more refined.
The collection kicks off with pieces inspired by some of the NBA and WNBA’s most celebrated franchises, including the Boston Celtics, Chicago Bulls, Los Angeles Lakers, Miami Heat, New York Knicks, Chicago Sky, Los Angeles Sparks, and New York Liberty. Expect Fear of God’s signature silhouettes—sharp, minimal, and perfectly oversized—bringing a new kind of aesthetic to basketball culture.
Unveiled at ComplexCon in Las Vegas at the end of 2024, the collection is rolling out globally via Fearofgod.com, NBAStore.com, Fanatics, and select retailers. For those eagerly waiting for the collection in the Middle East, the NBA Store in Yas Mall, Abu Dhabi carries it, as well as NBAStoreME.com.