Jimmy Choo’s London Calling

This Fall/Winter season, Jimmy Choo reinvents quintessential British elegance with a collection that fuses minimalist chic with unapologetic eccentricity. Captured in Dubai by photographer Moz, the latest pieces bring classic sophistication into sharp focus, blending a ladylike aesthetic with a distinct edge.

Sandra Choi, the creative director behind the brand, reflects on the 1990s—a transformative period when supermodels, the Young British Artists (YBAs), and the world of high society collided. “There as a distinct minimalism, a classicism, but always with an element of eccentricity,” she said. It was also the decade when Jimmy Choo made its mark, with a look that was equal parts minimalism and classicism, yet always spiked with a dose of the brand’s signature quirk. “It made me fundamentally British and distinctly Jimmy Choo,” says Choi, evoking the moment when these worlds first collided.

A sophisticated nod to the past, this collection is designed for the Jimmy Choo woman of today—chic, confident, and unapologetically bold.

Originally published in Dazed MENA issue 00 | Order here