Versace launches ‘Embodied’, a manifesto redefining the house’s ethos

From fashion to photography and art, Versace unveils its latest project, exploring the brand’s past, present, and future.  Art, poetry, and photographs have always been a pure essence of fashion. The thread of creativity stems from itself; different artefacts are intertwined with one another to inspire more creativity and produce more art. The act of design is not solely a mundane act to reproduce more clothes, but a vehicle to express existing relationships and heritage. 

Founded by Gianni Versace in 1978, Versace is a brand that has greatly revolved its creations around the profound concepts of freedom and reckless self-expression. To own Versace means to live and dream with no limits, to act and explore freely, and express unapologetically, but luxuriously.

Led by creative director  Dario Vitale, “Embodied”,  the house’s latest project, is a curated manifesto that celebrates Versace’s rich past and innovative present. With the intention of creating an allure mimicking an intimate conversation, the project is split into 12 different chapters, each of which encapsulates a diverse set of media that reflects both emotional and physical truths. 

The first chapter of the project explores a distinct set of photos photographed by talents from across the world, capturing the rooted culture that exists alongside Versace’s pathos returning tp the house’s original Medusa via Gesù, 12.