Language in design; spoken, written and printed

Bahraini-Emirati entrepreneur and founder of Dubai’s favourite independent movie theatre, Cinema Akil, Butheina Kazim, moderated an engaging discussion with Cairo-based graphic designer Nada Hesham, founder and creative director of 40MUSTAQEL, on December 14, the second day of Sole DXB 2024. Their conversation delved into regional creativity, political representation, and the vital role language plays in storytelling and resistance.

Nada shared insights into her latest project, ISDAR, a print publication dedicated to celebrating the present rather than archiving the past. She spoke passionately about the importance of preserving print media, navigating financial challenges in publishing, and the determination required to bring creative visions to life.

Throughout the captivating exchange, Nada and Butheina explored the cultural richness of Cairo, the collaborative spirit of the region, and the transformative power of language, offering a captivating look at the intersection of design, politics, and creativity: