Boxed: Form and function with Lebanese-Ivorian brand Super Yaya

In Boxed, we explore the surreal intersection of reality and simulation, inspired by Anna-Nicole Ziesche’s iconic 2003 film “Box Project” for Italian fashion house Capucci. Photographed by Daniella Maiorano and styled by Rita Zebdi, in collaboration with the Ivorian-Lebanese brand Super Yaya, the story brings to life a vision of fashion where the boundaries between the real and the imagined blur effortlessly.

Originally published in Dazed MENA Issue 01 | Order Here

The concept of the “box,” a symbol of containment and protection, plays a central role throughout the shoot, reflecting Ziesche’s exploration of spaces—both physical and metaphorical. The imagery is saturated with novelty, incorporating two-dimensional packaging boxes that elevate everyday objects into the realm of high fashion.

In doing so, the editorial challenges the traditional notion of clothing, questioning its purpose and how we live and exist within our own boxes. Through Boxed, we are reminded of fashion’s ability to transform the ordinary into the extraordinary, creating a dialogue between form and function.

Originally published in Dazed MENA Issue 01 | Order Here

Models FATOU SYLLA at B CLUB, ALICE STORDIAU at CITY,
ZORA at GIRL, DIANA SHEFAY at ELITE, hair stylist ALEXANDER
SOLTERMANN, make-up artist TIZIANA RAIMONDO, manicurist
MELVYN RENAUD, casting director LISA DYMPH MEGENS, set
design SATI LEONNE FAULKS, production 1718, project manager ELISA
THERRIAUD, styling assistant ECE AÇAR, project coordinator PAULINE
MOURGUET, runner PIERRE MENARD