Charles Leclerc shows off the all-new Chivas Regal Crystalgold at its Middle East launch

There’s no denying that Charles Leclerc is one of the most talked-about celebrities at the moment, and for good reason. Besides making the headlines for his recent engagement, the motorsport star spends his free time juggling his own ice cream brand, hobbies like chess and padel, a part-time music career, and global ambassadorship of Chivas Regal. So it’s no surprise that he joined the celebrations for the Middle East launch of Chivas Regal Crystalgold in Dubai. 

The event answered all the questions about what a crystal-clear golden oak-aged spirit looks like up close. Chivas Regal Crystalgold is a Spirit Drink that seems almost unreal at first glance, like someone turned off the opacity setting on a traditional aged spirit. Made from a bespoke blend and put through a pioneering filtration process, it comes out crystal clear while somehow keeping depth, character and an ultra-smooth profile intact.

Sandy Hyslop, the Chivas Regal Master Blender, talked about the years spent refining the technique, removing colour but protecting flavour. “Our goal with Chivas Regal Crystalgold wasn’t just to innovate; it was to preserve everything people love about an oak-aged spirit, while presenting it in a way you’ve never seen from us before. The clarity is striking, but the flavour is unmistakably ours,” he noted.

About his partnership with Chivas Regal, Charles said, “I’ve been inspired by Chivas Regal’s unwavering commitment to craftsmanship and ability to balance heritage with innovation. That philosophy deeply resonates with me — it mirrors the way I approach both my career and off-track passions, like chess, where strategy and precision are everything. Chivas Regal Crystalgold is the embodiment of that spirit. It’s about pushing boundaries while staying true to your roots.”

To celebrate the launch, he helped create the Leclerc Spritz, a drink that mixes citrus, elderflower and mint with champagne and Chivas Regal Crystalgold. It’s bright, crisp and designed for that lazy window between afternoon and evening — fitting exactly what most consumers are looking for, according to Chivas Regal’s research. 

With the Middle East launch now complete, Chivas Regal Crystalgold is available at MMI stores (including home delivery), The Original Barracuda and selected UAE retailers. It’s a bold new direction, quite literally transparent about its intentions. 

For more, follow @Regals_DXB on Instagram or visit chivas.com.