A love story told in gold

Originally published in Dazed MENA issue 00 | Order here

Cartier’s LOVE collection is a cultural icon more than it is another jewellery range. Created in the 1970s as a symbol of everlasting love, the collection introduced an innovative concept: bracelets that could only be secured with a special screwdriver, symbolising a bond too strong to break. Over the decades, it has become synonymous with timeless elegance and a testament to modern romance.

In an exclusive editorial, we captured this iconic collection on Algerian model Chaima Ameziane, whose career spans walking the runways for Saint Laurent, Moncler, Schiaparelli, and Courrèges. The shoot highlighted the LOVE collection alongside Cartier’s bold and rebellious JUSTE UN CLOU line, seamlessly blending heritage and contemporary style.

Ameziane’s radiant presence brings these pieces to life, showcasing their versatility as both statement accessories and eternal symbols of connection. Cartier’s vision of love, locked in yellow or white gold and adorned with diamonds, remains as captivating today as ever.

Originally published in Dazed MENA issue 00 | Order here