Inanna Reborn, a fashion project by Her Highness Sheikha Bodour bint Sultan Al Qasimi, made its first runway appearance in the Mleiha desert. Built around ideas of feminine power drawn from ancient queens and mythology, it looks at how those histories can carry into the present without feeling fixed in the past. The show unfolds […]
TikTok beauty creators are infamously good at persuading their followers to purchase a lot of products, so much so, that the phrase ‘overconsumption core’ was coined to describe this phenomenon. And niche Arab products are becoming another category of things for people to impulsively purchase and hoard. The increase in popularity of Arab beauty and […]
In the muted light of a casting room, where first impressions speak louder than words, Iman Eldeeb watches a young woman walk. There’s no glamour yet—no styling, no lighting—but Eldeeb isn’t looking for polish. She’s watching for presence, something she describes as the way someone “carries a sense of self, even when they’re not trying.” […]
