TikTok beauty creators are infamously good at persuading their followers to purchase a lot of products, so much so, that the phrase ‘overconsumption core’ was coined to describe this phenomenon. And niche Arab products are becoming another category of things for people to impulsively purchase and hoard. The increase in popularity of Arab beauty and […]
In the muted light of a casting room, where first impressions speak louder than words, Iman Eldeeb watches a young woman walk. There’s no glamour yet—no styling, no lighting—but Eldeeb isn’t looking for polish. She’s watching for presence, something she describes as the way someone “carries a sense of self, even when they’re not trying.” […]
One of the more endearing parts of Arab culture, in my humble opinion, is tabkheer. To think that at all times around the world, there is a teta somewhere lighting a cone of incense and dropping it into a copper burner to purify her grandkids of any impending evil eye warms the heart of this […]
