Burberry’s latest music festival-inspired campaign turns both the sound and style up

There’s a particular flavour of chaos that only a British summer festival brings. Music lovers in rain-soaked denim, listening to bass that thumps through their ribcage, and a sea of tents that blur into one. While it’s messy and euphoric, it’s quite iconic and this season, Burberry is tapping into that nostalgia with its new Festival campaign.

An ode to the golden age of ‘Cool Britannia,’ remixed for today, Burberry’s Chief Creative Officer Daniel Lee borrows from archives and represents quintessentially British identities. Set against a purpose-built festival site complete with stages and sound systems, the visuals blend real 90s footage with stylised modern clicks. It’s a line-up that spans generations as Liam Gallagher, Goldie, Chy Cartier, Seungmin and Loyle Carner all take the spotlight, embodying the spirit of rebellion and rain-soaked glamour.

Also featured are John Glacier, Cara Delevingne, Alexa Chung, Lennon Gallagher, Molly Moorish-Gallagher and Gene Gallagher.

But this isn’t a costume party. The looks are based on function, form, and flair that’s needed for the ultimate music festival look. Jackets are oversized and weatherproof, perfect for a downpour or a dramatic exit. Accessories come lined in Burberry check, from bucket hats to crossbodies. And the wellington boot is the star of the show. The same kind once seen on Kate Moss and Sienna Miller, now it has been reimagined for a new wave of festival icons.

Naturally, the campaign’s styling cues draw heavily from the 90s, it’s a bit grunge, a bit Britpop, with an apologetic attitude. Layered, oversized silhouettes nod to the rave fields and backstage tents of the past, while tailored pieces add a hit of polish to the ensembles.

New Highland handbags are also a highlight, finished in jacquard-woven Burberry Check and coated for festival-proof durability. Cotton Harringtons, mini kilts, and trench coats in washed satin complete the line-up of pieces.

The campaign serves as a mood board for modern British identity. Both archival and aspirational, it reclaims the era when music, fashion, and youth culture took place in muddy fields and made history doing it.

Because what’s more British than dressing like it might rain (and hoping it does), just for the look?