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Dazed MENA 100 2025, Dazed 100 2025
Jude Lartey: Freezing Time for the Sake of Tomorrow
Text Mai El Mokadem
At just 25, Ghanaian imagemaker and filmmaker Jude Lartey has built a world of his own, a visual language born from light, rhythm, and emotion. In his photographs, masculinity softens and community expands. Fashion becomes something closer to memory than material. โSince childhood, Iโve been fascinated by imagery and its power to freeze time,โ he recalls. โMy late grandad used to show me photos from when he worked as Kwame Nkrumahโs bodyguard. Those stories made me realise that, through images, you can keep history alive.โ
Larteyโs journey began not in art school, but through curiosity. Entirely self-taught, he turned his lens towards everyday Ghana, finding cinematic detail in what others might overlookโthe quiet between gestures, the texture of a shoreline, the choreography of friendship. His work, whether editorial or documentary, draws from an inscrutable emotional honesty. Land of the Morees, his debut solo exhibition, documents life inside a small fishing community with the tenderness of someone who is both an insider and observer. โI grew up loving coastal towns,โ he says. โTheyโve always felt like home.โ
He makes a concerted effort to involve people from his community in his projects. โBeing young and building a career from Ghana, I hope to show others that their dreams are possible, too,โ he shares. โMy work is as much about representation as it is about creation.โ
Citing James Barnor, Malick Sidibรฉ, and Sanlรฉ Sory, whose portraits shaped a generationโs idea of identity and style, Lartey says that his references are engrained in African visual history. โTheir images felt so real yet cinematic,โ he explains. โIt gave me the power to tell stories of my own generation for those who come next.โ His fashion work is infused with this essence, where he builds full sets in his home studio and pairs local muses with a distinct sense of drama.
Echoing the photographerโs penchant for exploring themes of masculinity and community, his campaign for Converse transformed young Ghanaian skaters into icons, capturing the essence of a generation and a specific moment in time. His name now resides within the pages of GQ Middle East, The Guardian, and Dazed, yet his grounding never wavers. And if thereโs one thing highlighted by recent months, itโs that the walls of Larteyโs small Accra studio can no longer contain his vision. Not only did he collaborate with the British Fashion Council on a London Fashion Week tunnel installation, but his work was also exhibited at Photo Elysรฉe in Lausanne, Switzerland.
For Lartey, however, recognition is just a byproduct of purpose. โI want my work to create a universal feeling,โ he says. โYou know when you watch a film in a language you donโt understand but still connect to it deeply? Thatโs the kind of emotional resonance Iโm after.โ His process is scored by sound, a rotation of rhythm and stillness, as rigorous research anchors every frame. โThe thrill of creating something new keeps me going,โ he continues. โWhen I find an idea that resonates, I dig until I understand it completely.โ
Raw, human, and reflective of a Ghana that is modern yet tied to its ancestries, that synthesis of instinct and study gives his imagery its depth. โUltimately, I want my work to empower the next generation, to make people believe in their vision and make it real,โ he reveals. And if his images linger long after youโve seen them, then thatโs the point.
