Flower Power: Exploring the beauty in contradiction

In Flower Power we delve into the concept of contradictions and dualities, embodied in a new, genderless perfume collection. The fragrances are composed of paradoxical and unexpected ingredients, transforming what seems incompatible into something exquisitely beautiful. This collection challenges the traditional notion of scent, much like Dries Van Noten’s floral-inspired designs, which merge nature’s rawness with artistic elegance.

Originally published in Dazed MENA Issue 01 | Order Here

Drawing inspiration from Van Noten’s use of vivid, spontaneous florals—often seen in his iconic silk trench coats and gowns—the shoot highlights the delicate beauty of flowers. These blooms represent the fragile yet bold contrasts present within the fragrances themselves. The scents blend elements of sweetness and sharpness, creating a floral symphony that transcends gender.

The fragrances, housed in bottles accentuating Far Eastern artistic homages to the floral, celebrates the elegance found in contradiction, where beauty is crafted through balance, complexity, and daring innovation.

Originally published in Dazed MENA Issue 01 | Order Here