Dubai Fashion Week’s VIP fleet put SOUEAST in the spotlight

The final shows have wrapped, and the crowds have dispersed, but the impact of the Autumn/Winter 2026/2027 edition of Dubai Fashion Week (DFW) hasn’t faded. A key element of this season’s narrative was the return of SOUEAST as the Official Automotive Partner, a role that comes as a follow-up to an earlier collaboration during DFW’s SS25/26 cycle.

Since the brand refreshed its core messaging in 2024 around the concept of “Ease Your Life,” the focus has been on creating a driving experience that meets the high expectations of city life. That vision came into play with the VIP Fleet that took care of transport between various Fashion Week events, featuring models like the S09, S06 DM, and the S08 DM. 

Talking about the S08 DM, its UAE debut was one of the highlights for the brand. Its silhouette, which strikes a balance between classic and modern, stood out for its clean lines and sleek proportions. The interiors, meanwhile, offer a comfortable seven-seat cabin, accented with nature-inspired details. 

By operating in over 46 markets, including the Middle East, Africa, and Central and South America, SOUEAST has developed a global perspective on what contemporary design looks like, along with the idea that the car you drive works as an extension of your personal style. All you have to do is buckle up and settle in for the ride.