Nicholas Alexander Chavez brings the Nike x Jacquemus Moon Shoe to a new orbit

Some sneaker stories sound too wild to be true. Case in point: Nike co-founder Bill Bowerman literally poured rubber into his wife’s waffle iron one morning, hoping to crack the code on increasing grip without adding extra heft. What came out of that kitchen experiment in the early ‘70s was the Moon Shoe. A track runner that left crater-like prints in the dirt and got its first test at the 1972 U.S. Olympic Trials. Only a handful of pairs were ever made, and it never went into full production. 

Fast forward to now, and the Moon Shoe is back. But not in the way you might expect. Nike’s handed the keys to Simon Porte Jacquemus, who saw the archival shoe three years ago and found himself struck with inspiration.

This is the first-ever reinterpretation of the legacy icon, so there’re big shoes to fill (literally). The new version of the Moon Shoe is sleeker and runway-ready, taking cues from ballet aesthetics to present a ruched nylon upper and a low-slung ‘torpedo’ profile. Details matter here. The leather Swoosh and heel counter sharpen the look, while the shoe’s tongue, heel, and sock liner wear Jacquemus branding. Colourways keep it tight and versatile: an Alabaster exclusive for Jacquemus, plus Off Noir and University Red. 

The campaign for the all-new Moon Shoe sees Nicholas Alexander Chavez bring it to life outdoors and in a dance studio. Captured in motion, the sweat-soaked star embodies the elegant, ballet-inspired grace that this reimagination all about.

The drop follows the two brands’ earlier collaborations on the Air Max 1, J Force 1 and Air Humara, and it first appeared on the Jacquemus Spring 2025 runway in Paris. Now it’s about to hit the shelves: September 29 on jacquemus.com, and October 6 via SNKRS and select Nike stores.