Posted in
News, Dubai
with Zegna debuting SS26 in Dubai, here are four more iconic shows that dazzled the region
Text Nabila Eltigi
Luxury Italian menswear brand ZEGNA has announced it will make its debut in one of the most significant luxury markets in the world, Dubai. Showcasing its Italian craftsmanship and global expansion, ZEGNA will unveil its Summer 2026 collection on June 11, 2025. This is a continuation of its efforts to strengthen its global footprint and enter new areas that complement its luxury brand. Setting the stage alongside a week-long program featuring exclusive events and curated experiences to celebrate contemporary menswear, creating a milestone for the brand in the Middle East.
The brand will be bringing VILLA ZEGNA, its traveling concept, to Dubai to offer an immersive experience following its first two chapters in Shanghai and New York. The concept blends the inspiration of the original Milan home of Ermenegildo Zegna and its artistry, heritage, and modern innovation.
This follows a series of shows held in the region by some major fashion houses from Cairo to Riyadh.
Inspired by this announcement, here’s a look back at the biggest fashion shows that took place in the region:
Chanel’s Cruise 2021-2022
Dubai, UAE
The French fashion house brought its Cruise 2021/2022 collection as a comeback for in-person events. Influenced by Gabrielle ‘Coco’ Chanel’s inspiration of comfort clothes for sunny destinations. This marked Chanel’s second show in the luxurious heart of Dubai following the 2014/15 collection back in May 2014. The Cruise collection featured and showcased the elegance of blending Middle Eastern with Persian craftsmanship.
Dior Pre-Fall 2023 collection
Giza, Egypt
Launched at the Pyramids of Giza on December 3rd, 2022. Designed by artistic director and British fashion designer Kim Jones. The fall collection featured Dior’s innovative elegance, ending the year with a breathtaking futuristic celebration of Dior’s 75th under the seven great wonders of the world. Jones generously gave a futuristic take on the Dior collection through neutral colors to present an innovative look: sand, stone, and white.
Elie Saab Fall 2025
Riyadh, Saudi Arabia
Elie Saab made his long-awaited debut as part of the Riyadh Season 2025, growing importance in the region’s global fashion industry and creating a lasting legacy as the first-ever show in Saudi Arabia, bringing creative brilliance to the Kingdom. An immersive fashion show experience: The 1001 seasons of Elie Saab, featuring his Middle Eastern roots and the exclusive collection of over 300 looks for the Riyadh Season Collection Fall 2025. Saab was inspired by the Arab region’s folktale, Alf Lila w Lila (One Thousand and One Nights)
Adidas and Kaf by Kaf SS25 Global Sportswear Collection
Riyadh, Saudi Arabia
On October 16, 2024, Adidas, in partnership with Saudi designer Kaf by Kaf, honored the first-ever regional runway show. Inspired by the Saudi cultural heritage, offering contemporary traditional Saudi garments on athletic wear. Kaf by Kaf showcased exclusive pieces influenced by the Kingdom’s football past. The collection will be available globally in February 2025 with unisex pieces and unique traditional abayas and headscarves.
