Ramez Amir is proving TikTok LIVE is not a side quest for actors
MENA pop culture has been following a familiar pattern lately, with stars building a following online, and the next step is a film or TV…
tiktok
Opinion: We should gatekeep Arab beauty secrets from creators who feed into overconsumption
TikTok beauty creators are infamously good at persuading their followers to purchase a lot of products, so much so, that the phrase ‘overconsumption core’ was…
Should TikTok’s bukhoor boom make Middle Easterners feel uncomfortable?
One of the more endearing parts of Arab culture, in my humble opinion, is tabkheer. To think that at all times around the world, there…
Yasmin Hero: The Sudanese-Norwegian content creator behind TikTok’s ‘360 Fit Check’ trend
“Put this in a museum.” That’s a pretty standard comment under one of Yasmin Hero’s TikTok’s—a profile suffused with impossibly clean transitions, insanely fly fits,…
Crinjaat: The meme page we deserve
When a cursory scroll on the TikTok FYP lands you in the niche recesses of Arab-Egyptian memes, the occasion always warrants 15 shares to your…