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Fashion, arizona sandal
Birkenstock’s round-the-clock comfort meets desert-inspired design
Text Gayathri Pullare
2020 has had a lasting effect on the collective consciousness as a whole; perhaps its most enduring consequence was born of the new need for comfort-oriented fashion. Names like Birkenstock, with their 250 year-long commitment to foot health, are at the forefront of a fashion movement that’s eased into its momentum — exhibiting that comfort doesn’t have to be sacrificed in the name of style, and that beauty does not in fact have to be pain.
Birkenstocks have quickly become a staple in the MENA region, and as the Holy Month approaches, the brand unveils a campaign that encapsulates the essence of Ramadan: timelessness, versatility and elegance. Set against undulating dunes, heritage architecture and golden-hour skies, the imagery captures wearers transitioning seamlessly from suhoor’s quiet hours to iftar’s celebratory gatherings. The collection merges the brand’s signature comfort with a regional aesthetic, offering styles designed to complement both casual ensembles and traditional attire.
Central to the campaign is the Arizona, Birkenstock’s most iconic sandal, reworked in rich cognac, sleek black and luminous gold. Its adaptable design pairs effortlessly with flowing abayas or relaxed loungewear, embodying the understated practicality required for the Holy Month’s rhythms.
The Gizeh, with its minimalist thong silhouette and cork footbed, offers a grounded yet polished option for daytime wear, while the Madrid Big Buckle introduces a touch of glamour with oversized metallic fastenings in gold, silver and textured TEX gold. Each style is rendered in earthy, shimmering tones inspired by desert landscapes, ensuring that its wearers shine through festive gatherings and beyond.
Utility stays the main priority in this launch: the ergonomic cork footbeds, engineered for natural alignment, promise comfort that endures from dawn prayers to late-night reflections. It’s a mirror image of what Ramadan is all about, a time where simplicity and support matter most.
Available online and across GCC stores, the collection adds something quintessentially post-2020 to the influx of Ramadan collections this month; it’s a reminder that comfort is the greatest luxury of all.