Posted in Fashion F1

Tommy Hilfiger just declared ‘motorcore’ as the season’s hottest trend

Race day energy belongs on your mood board

Text Dazed Digital

The playlist’s loud, the city’s quiet, and someone’s racing past your building like it’s Yas Marina. If you know, you know. That late-night attitude is reflected in Tommy Hilfiger’s new APXGP Collection.

Created in collaboration with F1® The Movie and fronted by British-Nigerian actor Damson Idris, the APXGP Collection translates race-day adrenaline into something wearable, confident, and just a tad bit showy. It launches just ahead of the film’s international release on June 25. There are moto-emblazoned mechanic shirts, a varsity-meets-moto jacket cut from vegan leather, tailored Japanese denim, and a merino-knit polo with podium-level style.

“Working with the Tommy Hilfiger team and on F1® The Movie has been an unforgettable ride — an authentic blend of iconic style and cinematic power,” says Idris, who plays APXGP rookie Joshua Pearce opposite Brad Pitt’s veteran Sonny Hayes.

But long before the script was conceived, the story for the collection began. “Since I was a kid peeking through the fences at Watkins Glen racetrack, Formula 1™ has been legendary to me,” Hilfiger says. “As F1® has opened its doors to new worlds like entertainment and fashion, the sport has become a cultural phenomenon.” That childhood obsession bleeds into the line’s graphics, construction, and swagger with sponsor-style typography, contrast piping, and a crimson quilted jacket taken directly from Idris’s on-screen look.

“Our goal was to fuse the innovation, precision and adrenaline of Formula 1 with our bold, vibrant and confident DNA,” Hilfiger explains.

And that feel comes through in the way you wear it. “I’m into the all-white polo with the team graphics – it’s clean, but still has that attitude, and feels like everyday luxury with a sporty twist,” says Idris. Giving an insight into his style sense, he adds, “You can pair it with the underlayer shirt for a crisp, layered finish, then add the red cap to give it just the right pop.”

The APXGP Collection is now available on tommy.com, in Tommy Hilfiger stores globally, and through select retail partners. Whether you’re heading to the paddock or parking in the shadows of a mall rooftop, it’s a uniform suited for heat, tension and a little bit of drama.

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