Cartier’s Panther: A century-old icon steps into the light for Ramadan

Ramadan is a season of contrasts — fasting and feasting, reflection and celebration, stillness and movement. It’s a time when the ordinary takes on a different glow, shaped by tradition, family, and moments of generosity. Cartier’s latest campaign channels this energy through one of its most recognisable symbols: the panther.

Since its debut in 1914, Cartier’s panther has been a symbol of strength and elegance for over a century. This Ramadan, the Maison highlights its legacy with a campaign that plays with light and shadow, reflecting the season’s spirit of reflection and generosity. The campaign’s visuals lean into contrast, with shadows stretching long before they give way to illumination, mirroring the way Ramadan transforms both time and space.

To mark the occasion, Cartier has also curated a gifting selection, bringing together pieces from the Panthère de Cartier collection, signature timepieces, and refined accessories. The collection reflects the importance of meaningful gifts — objects that carry craftsmanship, history, and intention.

The Panthère remains as striking today as it was a century ago. Whether captured in Cartier’s latest campaign or worn as a statement piece, it continues to define a certain kind of presence — bold, timeless, and unmistakably powerful.

Watch Cartier’s Ramadan campaign starring the panther below…