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Life & Culture, Abu Dhabi
JETOUR Closes Out 2025 With a Year of Momentum in Abu Dhabi
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JETOUR marked the close of 2025 with an evening in Abu Dhabi that reflected a year of rapid growth, regional ambition, and expanding presence across the UAE. Hosted at Erth Hotel, the gathering brought together industry leaders, media, and creatives to take stock of the brandโs progress and signal what comes next.
Since launching in 2018, JETOUR has positioned itself around a โTravel+โ philosophy, framing driving as part of a broader lifestyle shaped by mobility, comfort, and adaptability. In 2025, that vision became increasingly visible on UAE roads, with models such as the T2 and X70 Plus gaining traction, alongside the regional unveiling of the G700, a luxury hybrid SUV designed to balance performance with off-road capability.

The Abu Dhabi event centred on conversation rather than spectacle. A leadership roundtable reflected on milestones from the past year, the UAEโs role as a strategic market, and the brandโs longer-term outlook in the Gulf. Guests were also invited to explore the G700 up close through a series of immersive touchpoints that highlighted JETOURโs focus on interior innovation, design detail, and everyday usability.
More than a year-end celebration, the evening positioned JETOUR as a brand thinking beyond the vehicle itself, leaning into experience, travel, and how cars fit into modern life. As 2025 closed, the message was clear: this was less a pause than a checkpoint, with momentum firmly carrying forward into the year ahead.
