Elyanna is the new face of Coach’s Ramadan campaign

Coach unveils Palestinian-Chilean singer/songwriter Elyanna as the face of their Ramadan campaign. Since her debut at the age of 15, Elyanna has risen to become one of the most influential artists of her generation, her impact spanning across not only the Middle East, but the world. Her music, an infectious blend of diverse Arabic styles, has gained her nearly 9 million monthly listeners on Spotify. This widespread appeal also landed her the opportunity to open for Coldplay on their world tour this year after collaborating with them on the viral collaborative track “We Pray.”

Elyanna has never been afraid of broadcasting her authenticity and advocacy for the rights and dignity of her people, making her an ideal representative for Coach’s Ramadan campaign, staying true to the brand’s purpose of ‘The Courage to be Real’. Ramadan is a time marked by community, family, friendship, faith, and serenity; all qualities that Elyanna personifies. In the campaign, she effortlessly showcases various Coach shoulder bags set against serene, Ramadan-inspired backdrops.

Although she hails from a Christian family in Nazareth, Elyanna embraces the communal spirit and beauty of Ramadan. This campaign not only highlights her unique talent and heritage but also underscores the universal values of empathy and unity that Ramadan celebrates. With Elyanna’s involvement, Coach’s Ramadan campaign transcends traditional marketing, offering a message of inclusivity and celebration during a time of reflection and connection.