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Join Huda Shahin at H&M Dubai Mall for a Limited-Time Fashion Experience
Text Dazed Digital
Every so often, a fashion moment arrives that feels less like a campaign and more like a conversation. One that invites you to pause, reflect, and maybe even scribble down a few notes of your own. That’s exactly the energy H&M is channelling this Spring/Summer 2025, with an immersive experience inside its Dubai Mall flagship — part installation, part styling session, and all heart.
At the centre of it is creative force Huda Shahin, who’s set to host a live styling session on April 15, offering her signature take on layering, contrast, and texture. She’s curating the collection’s most tactile and evocative pieces — think space-dyed suiting, sheer trousers, sculptural cotton blazers, and lingerie-inspired organza coats — through a lens that’s distinctly personal.
Titled Notes on Being, the event is a celebration of movement, identity, and the simple act of showing up — flaws, chaos, joy and all. At its core, it’s also a tribute to sisterhood and female creativity, themes that Huda has long championed in her work. Even the soundtrack speaks to that energy, with DJ Kenza Kayati spinning live from a booth wrapped in campaign visuals.
Visitors stepping into the space will find three interactive zones: the aforementioned DJ booth anchoring the evening’s energy; a gallery wall inviting handwritten reflections from the public; and a heatpress station running from April 16–20, where artwork tees become wearable affirmations.*
Huda’s own “note on being” is written like a poem but reads like a manifesto — unfiltered, tender, and fiercely true to herself. It’s one of the first things you’ll see at the event, quietly setting the tone for everything that follows.
In a world that often tells you to perform, this event invites you to just be. Come for the fashion, stay for the feeling — and maybe leave with a little note of your own.
To RSVP for the event taking place on April 15, 6-9PM at the H&M Store in Dubai Mall, click here. The pop-up will run until April 20.
*Guests who RSVP for the April 15 event will receive a complimentary T-shirt featuring exclusive campaign artwork, applied on-site at the heatpress station. For those unable to attend, don’t worry – tees will also be available for purchase in-store, with complimentary heatpress application offered until April 20.