Mark Your Calendars: Huda Shahin Is Hosting a Fashion Experience at H&M in Dubai Mall

H&M is transforming its Dubai Mall store into a curated fashion experience — blending music, art, styling, and personal expression — to mark the launch of its Spring/Summer 2025 collection. Taking place on April 15, from 6 to 9PM, the in-store activation invites guests to step into the world of Notes on Being, a concept that brings the collection’s themes of tactility, movement, and identity to life.

To mark the celebration, creative talent Huda Shahin will lead a live styling session on April 11, offering a fresh take on how to wear and layer key pieces from the new drop. Expect sheer trousers, spaced-dyed suiting, strappy lingerie tops, organza trench coats and sculptural cotton blazers — styled with Huda’s signature eye for detail and contrast. Guests will also get a chance to interact with styled mannequins, product stacks, and curated displays reflecting Huda’s vision for Spring 2025.

The space is split into three interactive zones. A DJ booth anchors the energy of the night, wrapped in campaign visuals and playing live music throughout the evening. A gallery wall features handwritten reflections and visual artworks, with guests invited to contribute their own “notes on being” during the event. The space will be open to public until April 20 and on select days (April 16-20) over at the heatpress station, visitors can customise exclusive tees printed with original artwork purchased at H&M — a wearable keepsake and part of an evolving community archive.

Whether you’re looking to discover the new drop, get styled by Huda Shahin, or immerse yourself in a creative space filled with personal expression, this is a night to show up, take part, and make the moment yours.

H&M Spring/Summer 2025 collection launches on 10 April. The Dubai Mall event takes place on 15 April, 6PM-9PM, with the space open to the public until 20th April.

RSVP HERE