Louis Vuitton brings couture steel to the Formula 1 Saudi Grand Prix

When Oscar Piastri clinched the top spot at the Formula 1 Saudi Arabian Grand Prix 2025 this weekend, all eyes weren’t just on the podium, they were on what stood beside it. A trophy, yes. But more importantly, a trunk. One with sharp V-cut corners, damier detailing, and a story that started back in a small French workshop in 1897.

This year’s Grand Prix in Jeddah marked the fifth race of the F1 season, and the sixth time Louis Vuitton unveiled a bespoke Trophy Trunk, part of its official partnership with F1. It wasn’t just luxury for the sake of it. It was legacy encased in monogram canvas, rolled into the high-octane world of motorsport with the kind of quiet confidence LV carries.

Held from April 18th to 20th at the Jeddah Corniche Circuit, the race unfolded along 6.174 kilometres of Red Sea-side track – long straights, sweeping turns, and a backdrop that blended raw Gulf minimalism with looming digital glamour. It’s a track made for cinematic finishes. Which is exactly what it got.

For Louis Vuitton, the Saudi Arabian Grand Prix was a moment to showcase craft as performance. From a reimagined high-speed logo streaking across the track to the debut of its sixth Trophy Trunk of the season, the House leaned into spectacle with intention. Handcrafted in Asnières and made from Vuittonite,  a material originally developed for durability in early automotive travel, the trunk fuses technical precision with symbolic design, where “V” stands for both “Victory” and “Vuitton.” Its presence continues a legacy that includes safeguarding trophies for global icons like the FIFA World Cup, Roland-Garros, the NBA, and now Formula 1.

The partnership, announced in October 2024, reflects more than just a strategic alliance between a luxury house and a global sport, it’s a meeting of minds. Louis Vuitton and Formula 1 are united by a shared obsession with innovation, precision, and pushing boundaries. Both challenge tradition while honouring it, constantly evolving through bold design and technical mastery. Whether it’s engineering speed or crafting iconic signatures, they operate in high-performance environments where excellence isn’t optional, it’s expected. Their collaboration celebrates that intersection, where fashion meets function and daring meets discipline, playing out on circuits as visually ambitious as Jeddah’s, where modern architecture and racing adrenaline merge on the Red Sea coast.

And Jeddah, a city rapidly positioning itself as a cultural and sporting capital,  provided the ideal host. With its blend of futuristic architecture, kinetic energy, and a young, style-conscious population, it became a canvas not only for the cars but for the culture that surrounds them.

As F1 continues its global tour, each Vuitton trunk becomes a collectable episode in a broader story, one where craftsmanship meets adrenaline, and where the future of fashion might just be parked next to a pit lane.

For now, the trophy goes to Oscar Piastri. The trunk goes back into the Vuitton vault. And Jeddah? It keeps a little bit of that monogrammed magic, dusted in desert sand and Red Sea light.