The Frankie Shop launch pop-up in Abu Dhabi

Abu Dhabi is welcoming a major name in contemporary fashion as The Frankie Shop launches its highly anticipated MENA debut with an exclusive pop-up at MIZA’s Region concept space, in collaboration with Abu Dhabi Investment Office (ADIO). Running from April 18 to May 1, 2025, the event marks the cult-favourite brand’s first-ever physical retail presence in the region.

Globally recognised for its clean lines, over-sized silhouettes, and earthy aesthetic, The Frankie Shop brings an immersive retail experience tailored for the UAE capital. Designed with LA state of mind, in collaboration with creative giants Perron-Roettinger, the pop-up blends fashion, art, and lifestyle, capturing the brand’s sleek simplicity in a uniquely Abu Dhabi setting. The pop up fits in perfectly with The Frankie Shop’s international presence, with the only other spaces being in Paris and NYC.

At the heart of the experience is a thoughtfully curated collection featuring up to 50 Abu Dhabi-exclusive designs, avant-première pieces, and signature ready-to-wear looks. Guests will explore dynamic vignettes portraying a day in the life of a Frankie Shop customer, from home to city adventure, emphasising the brand’s versatile appeal.

For their debut, The Frankie Shop made sure to look out for all their guests. At the exclusive event on the 17th of April, visitors were sipping curated drinks at the 48 Collagen Café, and a DJ set by Cheb Moha. The event held a talks, including one with StyleNotCom and founder Gaëlle Drevet, placing fashion forward intellect at the centre of the brand.

With this stylish and interactive concept, The Frankie Shop’s Abu Dhabi debut blends fashion-forward design with local culture, making it a must-visit destination this spring.