Few watchmakers have managed to stay as effortlessly relevant as Jaeger-LeCoultre. This month, the Swiss maison brings its iconic Reverso to Dubai Design District in an immersive installation called Reverso Stories, a journey through nine decades of design, craft, and creative reinvention. Running from 4–16 November 2025 during Dubai Design Week, the pop-up traces how […]
When Nike calls, runners answer. Earlier this month, Nike gathered some of the UAE’s most dedicated runners at Jebel Hafeet for a challenge that tested endurance and mindset alike. Joined by legends Sir Mo Farah and Winfred Yavi, they tackled the climb to the summit, proving what its latest campaign is all about: community, resilience, […]
Openings at Dubai Mall usually come with the usual gloss – bright lights, cameras, polite clinking of glasses, but this one didn’t. Earlier this week, DAZED pulled together a crowd of cultural figures for the re-opening of the new IQOS boutique. The reason: Kris Balerite, better known as Dozign, had been invited to leave his […]
