Breitling x NFL: Swiss Watches Enter the Football Arena

Breitling has stepped into a new field, becoming the first luxury watch brand to partner with the NFL. It’s the kind of collaboration that underlines how far fashion and sport have blurred: Swiss horology meeting American football under one global spotlight.

To mark the moment, Breitling has released two collections – each with 32 variations, one for every team. The Chronomat GMT 40 is designed with travel and versatility in mind, using team colours across the dial and GMT hand, with the logo engraved on the caseback. It’s a watch that feels at home in an airport lounge as much as in the stands.

The Endurance Pro is the sport-driven counterpart. Crafted in titanium, it’s lightweight, bold, and unapologetically tied to each team’s identity. A pulsometer scale runs around the bezel in primary colours, while the logo sits on the dial at six o’clock. Inside, a SuperQuartz™ movement keeps everything running to the second.

Breitling will be visible at some of the NFL’s biggest events – think Super Bowl LX, NFL Honors, and a run of international fixtures from São Paulo to Madrid. It’s a statement of intent: positioning the brand in front of a global audience where sport and style now overlap more than ever.

For Breitling CEO Georges Kern, the partnership reflects the culture around the NFL – traditions, families, and shared moments that go beyond the game. These watches are designed to embody that same sense of connection: something you wear now and pass down later.

The Breitling x NFL editions launch during the 2025 season, available worldwide. For fans, it’s a new way to make loyalty tangible, not just on a jersey, but on the wrist.