Text Zein Karam

NOINDEX is a newly formed collective of filmmakers and artists aiming to reshape the film industry’s economic model and redefine the concept of “value” in cinema. Founders Amar Ediriwira and Clayton Vomero, based in London and New York/Napoli, respectively, came together with a core mission of ensuring fair wages and compensation for film industry professionals. NOINDEX is challenging the traditional film economy through its innovative program, FIFTY FIFTY FILMS. This initiative revives obscure and forgotten films, offering limited edition merchandise and exclusive screenings, while splitting all profits equally with filmmakers in a transparent 50/50 share. The model empowers filmmakers to achieve financial independence, produce bolder work, and contribute to creating a fairer, more sustainable industry.

“NOINDEX is a perspective shift. How can we see from a different standpoint? How do we change our priorities?” Says Co-founder Cayloton Vomero. “Cinema has an incredible potential to activate this shift, but we need to invest our energy in doing that with physical and material actions over online spaces. Through screenings and limited edition merch, NOINDEX is giving the goods in which we can use cinema to cooperatively fix this f****d up world and make another one.”

The collective is launching its debut product: a limited edition T-shirt celebrating the 2003 documentary Fairuz: We Loved Each Other So Much, directed by Jack Janssen. This poetic film offers a rare English translation of Fairuz’s lyrics, paying tribute to her and the spirit of Lebanon. The T-shirt honours Fairuz’s influence, especially in light of Lebanon’s ongoing struggles, and symbolises how her music unites people across cultural and political divides.

“While Lebanon’s post-colonial existence would never be free of foreign influence, the people continued this desire to make their homeland a collective vision of many beliefs. Fairuz symbolises how these beliefs converge in the hearts of all Arabic-speaking people. The way the film offers translations of her lyrics into English for the first time felt like an incredible opportunity to bring people closer to the transcendence of listening to Fairuz and bring a deeper understanding of this reality in the context of now.” Clayton Vomero.

As part of the release, the film will also be available to stream online with all streaming
fees being donated to the Lebanese Red Cross.